Charity Campaign steams ahead with MM support
Message Matters (MM) is working with the charity Food Train as it launches a fundraising campaign to complete the final leg of a near 27-year journey to create a centre for older people.
The much-loved organisation is transforming former council offices in Dumfries town centre into its first purpose-created headquarters after a quarter of a century of saving every penny possible.
At its heart will be a community hub for older people – a welcoming place where they can meet, eat and chat, enhancing the charity’s mission to improve the lives of those aged 65 over through good food and great company.
The vision has been long-held, having been a hope of the charity’s founders when they launched Food Train in Dumfries in 1995.It has launched a #FoodTrainHero campaign to raise the £15,000 it needs to furnish the lounge. MM has been supporting its team with media relations, leading to widespread coverage.
Not only have we secured coverage of the launch, but follow-up features telling the story of the charity’s journey, the positive impact of its work on the lives of older people, the high hopes for the new centre – and news of a generous benefactor’s donation. More than £6,000 has been raised in the first fortnight.
MM has been working with Food Train for almost two years on its media relations, highlighting the work of its acclaimed shopping, befriending and other home support services in 11 Scottish local authority regions, along with national projects tackling malnutrition and loneliness.