DSM welcome First Minister to break ground on world-leading production facility
They say no two days are the same in PR, well today was certainly one of those days when we encountered the First Minister, a cow called Clarity and some spades…
These three unlikely elements made up a ground breaking event for our client’s DSM Nutritional Products. Message Matters was delighted to coordinate the media for the ground breaking to start construction of a new plant at DSM’s Dalry site in Ayrshire.
The First Minister visited the site to ground break on the new site which will support the production of world leading feed additive Bovaer®. She also unveiled the project’s mascot, a cow called Clarity.
The project was first announced by DSM and the First Minister during COP26 last year. The First Minister’s site visit marks the start of the construction phase of the project that will become the global production facility for the
methane-reducing feed additive for cattle.Message Matters worked with DSM to manage media attendance, media engagement, photography and live streaming of the event.