Future of Scotland’s towns in sharp focus at STP conference

Future of Scotland’s towns in sharp focus at STP conference

The critical role of Scotland’s towns in tackling the challenges of climate change, coronavirus recovery and the cost of living were to the fore at a major event supported by the team at Message Matters (MM).

The Scotland’s Towns Conference – organised by our client Scotland’s Towns Partnership – was a sell-out success, with 200 delegates from all over the country turning out at CentreStage in Kilmarnock.

A New Future for Scotland’s Towns was the theme of the event, the first in-person conference held by STP since 2019.

Hosted by broadcaster Rona Dougall, the conference shone a spotlight on the ideas, innovations and actions needed to secure a greener, stronger, more sustainable, future.

Speakers included Scotland’s Minister for Public Finance, Planning and Community Wealth, who said: “Our towns are important to us all – for our communities, economy and the environment. Effective regeneration is led by local people collaborating – they are best placed to identify appropriate solutions for their neighbourhoods and communities.”

And the day was varied to say the least – with delegates treated to a bus tour of Kilmarnock, led by East Ayrshire’s colourful Provost, Councillor Jim Todd, before a packed programme of discussions, including those focussing on the environment and digital innovation. There was also the packed Scotland Loves Local Town Square – a superb showcase of businesses.

MM provided the full spectrum of communications and creative support for the conference – including media relations, photography and videography – working alongside our regular partners Graham Maciver at Studio 27 Productions and photographer Jamie Simpson.

We were delighted to see the interest in and hear the positive reaction to the event.

Here’s to next year’s conference!