Grassmarket campaign set to tackle Fringe flyer litter
An ongoing collaborative clean up campaign in Edinburgh’s Grassmarket area has launched the city’s first ever Festival leaflet litter bin, which is set to encourage visitors and residents to recycle Festival flyers – helping to tackle the number of leaflets discarded on the city’s cobbled streets.
The Grassmarket Neat Streets initiative, launched earlier this year, places community and businesses at the heart of the campaign. For the first time in Scotland it has brought the private sector, the council, charities, local businesses and local residents together, united in the vision of their community becoming litter free.
Following a string of Neat Streets initiatives – including the installation of cigarette voting bins – the highly visible leaflet litter bin, specially designed and produced by the Grassmarket Community Project, has been installed near Victoria Street in the historic Old Town area of the city.
Throughout the August Festival period, visitors to the Grassmarket area are being encouraged to use the bespoke bin. Everyone who recycles their Festival leaflets will be entered into a prize draw to win vouchers to spend in the area with local businesses. All entrants have to do is take an image of themselves recycling a Festival leaflet using the bin and post the image publically on social media using the hashtag #NeatStreets and tagging in @Clean Up Scotland or @KSBScotland.
The Neat Streets campaign has been made possible by a unique collaboration between the City of Edinburgh Council, environmental charities Hubbub and Keep Scotland Beautiful, local residents and shopkeepers from the Greater Grassmarket Business Improvement District (BID) area.
Carole Noble, Operations Director at Keep Scotland Beautiful said:
“The Edinburgh Festival brings huge economic, tourism and promotional benefits to Edinburgh as a city and we are pleased that initiatives such as the Neat Streets campaign are helping to encourage visitors to dispose of their litter responsibly.
“I hope that the Grassmarket Neat Streets leaflet litter bin helps to capture the attention of a worldwide audience and motivate visitors and residents to dispose of their rubbish responsibly.”
The Neat Streets campaign will continue to explore innovative ways to reduce all litter types in the Grassmarket until October 2016.
Further information can be found here.