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HARD ROCK CAFE GETS BEHIND CLEAN UP SCOTLAND CAMPAIGN

HARD ROCK CAFE GETS BEHIND CLEAN UP SCOTLAND CAMPAIGN

  • Practical action to Clean Up after Glasgow event

  • Restaurant bag charge proceeds donated to Keep Scotland Beautiful

Hard Rock Cafe, with restaurants in Glasgow and Edinburgh, has furthered its environmental credentials by announcing its formal endorsement of the Clean Up Scotland campaign. Their support for the campaign has been further cemented by the announcement that their proceeds from the 5p single-use carrier bag charge in Scotland will be donated to the charity for Scotland’s environment, Keep Scotland Beautiful. Restaurant staff will undertake practical action on the streets of Glasgow when they will undertake a #2MinuteCleanUp before the Take That concert.

Clean Up Scotland is the mass-engagement campaign organised by the independent charity Keep Scotland Beautiful, and has already seen over half a million participants take to the streets across Scotland to help with organised Clean Ups since its launch. It is supported by a national coalition determined to make Scotland the cleanest country in Europe, including the Scottish Government, local authorities, business, community groups and individuals.

Keep Scotland Beautiful is highlighting the Hard Rock Cafe endorsement as an example of a major international brand recognising its responsibility to play a part in improving Scotland’s local environmental quality. The charity is calling on Scotland’s business community to follow their example by stepping forward to support Clean Up Scotland – demonstrating their commitment to Scotland’s local environment, the places where we live, work and spend our leisure.

The Clean Up Scotland campaign aims to change long-term behaviour by making littering unacceptable and is encouraging people from across the country to sign the Clean Up Scotland pledge by visiting www.keepscotlandbeautiful.org/pledge

Derek Robertson, Chief Executive of Keep Scotland Beautiful said:

“We’re delighted to have secured this financial and moral support from the Hard Rock Cafe, and welcome their determination to take practical action through staff carrying out a #2MinuteCleanUp in Glasgow. The business community is brilliantly placed to use its networks, resources and activities to improve the environments in which we live and in which they operate.

“The endorsement of the Clean Up Scotland campaign by Hard Rock Cafe is a big part of the national coalition we’re building – taking action against the neglect which affects our great country. As a worldwide, internationally recognised brand, Hard Rock Cafe is in a position of influence and we hope that together we can reach a more diverse audience to share the Clean Up Scotland message.”

Gillian Soutar, Sales Co-ordinator at Hard Rock Cafe Glasgow and Head of Ambassador programme said:

“We wholeheartedly support Keep Scotland Beautiful and are keen to help raise awareness of its Clean Up Scotland campaign. Our volunteers will be out in force at The Hydro on the 28th ready to help with the big Clean Up!  Hard Rock has a long standing relationship with Save The Planet; and the #2MinuteCleanUp is another wonderful initiative from Keep Scotland Beautiful that we are proud to be a part of.”

ENDS

Notes to Editors

  1. Keep Scotland Beautiful is the charity that campaigns, acts and educates on a range of local, national and global environmental issues to change behaviour and improve the quality of people’s lives and the places they care for. It is committed to making Scotland clean, green and more sustainable. Further details at www.keepscotlandbeautiful.org .

  2. Clean Up Scotland is:

    1. a mass engagement anti-litter campaign that is working to make Scotland the cleanest country in Europe, led by the independent charity, Keep Scotland Beautiful

    2. assembling a national coalition for action to challenge our individual relationships with litter

    3. leading community clean-up activities to tackle the carelessness and illegal behaviour of those individuals who damage our quality of life and tarnish the country’s image

    4. working to change long-term behaviour by making dropping litter socially unacceptable asking everyone to take the first step by taking the Clean Up Scotland Pledge atwww.keepscotlandbeautiful.org/pledge

  3. #2minutecleanup is an accessible campaign organised by Keep Scotland Beautiful which allows participants to take 2 minutes out of their day to remove litter from their local environment, helping towards the Clean Up Scotland ambition to make Scotland the cleanest country in Europe.

  4. Clean Up Scotland is supported by the Scottish Government through its Zero Waste Scotland programme.