Major manufacturer helps to drive out roadside litter

Major manufacturer helps to drive out roadside litter

Campaign gears up to encourage drivers to take their litter home

Paper bag manufacturer, Smith Anderson, has offered its support to a national campaign to clean up Scotland’s roads. Led by environmental charity, Keep Scotland Beautiful, the initiative urges road users to take personal responsibility for their litter, encouraging them to “give your litter a lift, take it home”.

The campaign, which aims to tackle the growing problem of litter ruining Scotland’s main highways and iconic routes, brings together government, industry, charity and the public sector in partnership to drive forward innovative Scotland-wide programmes and raise awareness of the impacts of roadside litter (as well as testing out new solutions to help solve the ever increasing problem).

Signing up to the roadside litter campaign demonstrates Smith Anderson’s commitment to keeping Scotland beautiful. As part of the pledge, Smith Anderson has provided branded paper bags which will be made available to drivers throughout Scotland to encourage them to collect waste in the car and dispose of it correctly at home. Images can be accessed here.

Michael Longstaffe, Chief Executive of Smith Anderson, commented:

“As a family owned supply partner to the UK’s largest quick service restaurant, Smith Anderson want to be sure that we protect Scotland’s environment for the many generations to come.

“We are therefore delighted to be the first manufacturing company in Scotland to support Keep Scotland Beautiful’s Roadside Litter Campaign with a practical solution.”

With 88% of Scottish adults agreeing that roadside litter creates a negative impression of Scotland, the campaign aims to tackle the behaviour which is ruining the view for visitors and domestic road users alike.

Derek Robertson, Chief Executive of Keep Scotland Beautiful, commented:

“Keep Scotland Beautiful is working closely with businesses, road operators and the public sector across Scotland, to help them take direct action to reduce roadside litter. We are delighted to welcome Smith Anderson as a campaign supporter, its backing adds a strong voice to our campaign and provides a practical intervention to help find a solution to the problem.

“It is vital that we encourage drivers to dispose of their litter responsibly. Fundamentally, this campaign is about taking personal responsibility for individual behaviour. Throwing litter from your vehicle is a disgusting and illegal habit. I am proud of the part that Keep Scotland Beautiful is playing in coordinating this campaign to help clean up Scotland’s roads. Our message is simple, “Give your litter a lift, take it home”.

Further information can be found at: www.keepscotlandbeautiful.org/roadside-litter-campaign

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