Nobody likes buying insurance. But you’re grateful you have when something goes wrong. MM provides insurance in the form of a crisis communications service. A number of our clients, with whom we work only on an occasional basis, know that they can call us when they need to. One example is … Sport Aberdeen.
Sport Aberdeen is a charitable trust which operates leisure facilities on behalf of Aberdeen City Council. It is a non-profit organisation, with revenue used to continue improving facilities and services.
One of Sport Aberdeen’s emergency communications requirements was a court procedure following an injury at one its its leisure facilities. With a calm, honest and decent approach, the trust expressed its sincere and deep regret over the incident whilst maintaining its reputation.
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Alistair Robertson, Chief Executive of Sport Aberdeen, said: “Organisations like mine, will always face challenging periods of public and media examination. When that happens, you need cool and considered counsel from the experts – I have hugely valued support and advice from Message Matters.”