Editorial

Editorial

Many of our senior staff are writers at heart, so providing editorial comes naturally to us. We love writing for clients for every audience, in every sector. One example is … the Scottish Seabird Centre.

The Scottish Seabird Centre is an independent conservation and education charity dedicated to inspiring people to care for wildlife and the natural environment. It is a non-profit making visitor attraction: income is invested in its charitable work undertaken by its committed team of staff and volunteers.

Message Matters worked with Seabird for around a year, delivering consistently high quality of media and political exposure. By getting under the skin of the Centre we were able to extract the concepts for compelling copy, write the copy, and promote it to their key newspaper and broadcast markets. It sat nicely alongside the media exposure of issues such as puffling awareness, outdoor learning, archaeological discoveries, and the inaugural Puffin Fest, which produced tangible boosts to profile and footfall for the visitor attraction.

What they say about us
Tom Brock, the Scottish Seabird Centre’s CEO, says: “Message Matters have become an extension of the Seabird Centre team, supporting with both strategic PR and marketing. They quickly understood the Seabird Centre positioning and have offered honest and valuable advice on how best to communicate with key target audiences. They have achieved excellent press coverage and helped to develop some brilliant partnership opportunities.”

 

Date

March 15, 2015

Category

Media