RECORD RESPONSE TO ENVIRONMENT CAMPAIGN
Message Matters’ client, the independent charity Keeps Scotland Beautiful has praised the record-breaking 126 community groups across Scotland that have signed up in response to its 2014 It’s Your Neighbourhood campaign to improve community environments.
The nationally recognised campaign, which is now closed for entries, has sparked a hike of over 40 percent in interest this year from groups across Scotland – representing hundreds of volunteers, all who have committed their free time to enhance their local neighbourhoods.
Designed for community groups making environmental improvements, the non-competitive It’s Your Neighbourhood initiative, run by Keep Scotland Beautiful in partnership with the Royal Horticultural Society’s (RHS) Britain in Bloom campaign, supports and empowers those cleaning up and ‘greening’ up their immediate local areas: from the street they live in, to a patch of communal land, or a shared outdoor space.
The celebratory, non-competitive campaign sits at the heart of the Keep Scotland Beautiful Clean Up Scotland mass engagement campaign building community pride and working to make Scotland the cleanest country in Europe.