Roadshow series highlights huge potential of town centre living

Roadshow series highlights huge potential of town centre living

More than 200 people have taken part in a series of events to inspire and influence the drive to have more people living in Scotland’s town and city centres.

The team at Message Matters has been supporting Scotland’s Towns Partnership (STP) with a package of content as part of its involvement in The Town Centre Living and Investment Roadshow.

We have worked with the team to produce not only social media videos, photographs and news releases from the events, but are producing a post-series package of content as part of work which will be presented to politicians.

The roadshow featured five events, visiting Perth, Paisley, Inverness and Falkirk  with representatives of councils, community organisations, improvement districts, architects, town planners and housing associations among those taking part.

They have been held as communities across the country awaken to the benefits of having more people living – as well as working – in the heart of communities.

It is a move credited with adding vibrancy and footfall to towns, whether by bringing disused sites back to life, creating a new generation of sustainable homes above shops and other buildings or on other sites.

The roadshow – delivered collaboratively by STP, Scottish Futures Trust, Architecture and Design Scotland and the Scottish Land Commission – showcased more than 25 exemplar town centre living projects and case studies from across the country.

Key themes and best practices shared during the discussions will be shared with the joint CoSLA and Ministerial National Towns Forum in April.

Kimberley Guthrie, Chief Officer of Scotland’s Towns Partnership, said: “Getting out and about has been an important reminder as to how town centre living can be a major catalyst for positive change.

“As we develop work to help encourage more people to live in our town and city centres, this series has given us the chance to explore both opportunities and complexities surrounding projects.

“Bringing together colleagues from across the public, private and third sectors has been invigorating. We have learned so much to help inform our next steps.”

A total of 220 people – including representatives of 26 local authorities, nine enterprise agencies and the Scottish Government – have taken part in the events.

Topics covered included repurposing empty assets, private sector investment, how to create the best conditions to live in town centres and how rural and island communities can embrace opportunities.

In each of the places visited, delegates took part in walking tours to look at regeneration work and how town centre living has – or will – play a part in that.

We look forward to working with the alliance of organisations again to share full findings from the roadshow after they have been analysed and presented to CoSLA and the Scottish Government.