Successful Scotland Loves Local Week highlights critical messages for communities

Successful Scotland Loves Local Week highlights critical messages for communities

The team at Message Matters were delighted to play their part in delivering the highly successful inaugural Scotland Loves Local Week.

We were involved in the creation of Scotland Loves Local by our client Scotland’s Towns Partnership (STP) as the nation emerged from its first coronavirus lockdown in summer 2020.

And we have worked closely on all media and communications since as the drive has evolved from one which was about immediate pandemic recovery to a movement encouraging people to create stronger futures for their area by choosing local and thinking local first for all of their needs.

Founder director Peter Duncan leads Message Matters’ wide-ranging work with STP.

Scotland Loves Local Week shone a spotlight on the difference people can make on lives and communities by showing support for businesses close to home, supporting the livelihoods of friends, family and neighbours.

It included about 40 visits to community organisations – including Business Improvement Districts – by MSPs and MPs and in the region of 100 pieces of media coverage from visits and events which took place across the country.

Activities were launched by Local Government Minister Joe FitzPatrick and Community Wealth Minister Tom Arthur in Linlithgow, alongside members of One Linlithgow Business Improvement District.

There was high-profile cross-party support for the week, including from Scottish Conservatives leader Douglas Ross.

Working on STP’s behalf with regular Message Matters collaborators The Diffley Partnership, polling was also released which highlighted growing recognition of the need to get behind enterprises in their communities, with 85% of Scots agreeing it’s vital that people support businesses on their local high street.